The LaZboy is the classic recliner that we all know and love, but that same history can make it seem like an old man's brand. We chose to seat the LaZboy in the minds of a new generation. Our ads target young, hard-working adults who are still holding onto college/hand-me-down furniture until the legs fall off. Our goals, materialize the feeling of LaZboy and remind our audience that they are worth it.

Copywriter: Terry Turner III

Art Director: Parker Hutchins